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Now booking projects for early 2027

Design that makes good companies impossible to ignore.

Halftone is an independent brand and web studio. We help founders and growing teams launch identities, websites and products that look as considered as the work behind them.

The Halftone team reviewing sketches, camera gear and layouts across a shared studio table

Latest launch

Marlow Coffee Roasters

Brand identity and packaging

projects launched
140+
years in practice
12
average client rating
4.9/5
of clients come back
68%

Trusted by teams who care how they look

  • Marlow
  • LEDGERLY
  • atlas
  • Northshore
  • Fernhill & Co
  • QUARTO

Selected work

Recent projects, from first sketch to launch day

A few of the brands, websites and products we have shaped for clients over the past two years.

Have a project like these?
  • Gold Marlow coffee bag beside a scoop of roasted beans
    • Brand identity
    • Packaging

    Marlow Coffee Roasters

    A warmer identity for a roastery going national

    From 3 farmers markets to 40 retail shelves in a year

  • Smartphone showing the Ledgerly card screen on a white desk
    • Product design
    • Website

    Ledgerly

    Invoicing and taxes, finally calm for freelancers

    31% fewer sign-ups abandoned during onboarding

  • Bright training floor at Atlas Movement Club with large windows
    • Website
    • Online booking

    Atlas Movement Club

    A training club website that books its own classes

    2.4x more class bookings made online

  • Minimalist white building with geometric windows against a blue sky
    • Website
    • Art direction

    Northshore Architects

    A portfolio that lets the buildings do the talking

    Shortlisted for 3 public commissions after launch

What we do

Four disciplines, one team.

Hire us for a single piece or bring us in end to end. Either way, the same senior people stay with your project from kickoff to launch.

  • Brand identity

    Strategy, naming and visual systems with guidelines your whole team can actually follow.

    • Brand strategy
    • Naming
    • Logo and visual system
    • Brand guidelines
  • Websites

    Fast, accessible marketing sites, designed and built in house, with an editor your team can use.

    • Content structure
    • Design and build
    • Easy editing setup
    • Search foundations
  • Product design

    Research-led interface design for apps and dashboards, from first prototype to design system.

    • User research
    • Prototyping
    • Interface design
    • Design systems
  • Launch campaigns

    Art direction, photography and launch assets that put the new look in front of the right people.

    • Art direction
    • Photography
    • Social and ads
    • Launch kits

How it works

A clear process, with no big reveal at the end

You see the work every week and shape it as it grows, so launch day feels like a formality rather than a gamble.

A typical brand and website project takes 8 to 10 weeks.

  1. 01

    Discover

    Week 1

    We interview your team and customers, audit what exists and agree on what success looks like.

  2. 02

    Define

    Weeks 2 to 3

    Positioning, messaging and a clear creative direction, signed off before any pixels get polished.

  3. 03

    Design

    Weeks 3 to 7

    Concepts, refinement and build, with a working session every week so nothing comes as a surprise.

  4. 04

    Launch

    Week 8 onward

    We ship, train your team and stay on hand for the first month to tune what real use reveals.

Kind words

Clients stay because the work keeps paying off

  • “Halftone understood our coffee better than some of our baristas. The new packaging sold out its first run in nine days.”

    Hannah MarlowFounder, Marlow Coffee Roasters
  • “They challenged our brief in the first week, and they were right. Onboarding is simpler and our support inbox is noticeably quieter.”

    Daniel OseiHead of Product, Ledgerly
  • “The new site paid for itself in the first quarter. We stopped taking class bookings by phone almost overnight.”

    Priya RamanCo-owner, Atlas Movement Club
Logo sketches, a pen and glasses on a sunlit desk in the Halftone studio

7

designers, writers and developers. No account managers.

The studio

Small on purpose, senior by default.

The people you meet on the first call are the people doing the work. No hand-offs, no junior teams behind the curtain, and no surprises on the invoice.

  • Senior people on every project, start to finish
  • Weekly working sessions instead of big reveals
  • Fixed scope and fixed fee, agreed up front
  • Everything handed over, with no lock-in

Based in Lisbon, Portugal, working with clients across Europe and North America.

Questions

Good to know before we talk

Can't find your answer here? Send us a note and we'll get back to you within a day.

How much does a project cost?

Every project gets a fixed quote after a free 30 minute intro call, so you know the full cost before we start. If you're working to a set budget, tell us and we'll suggest a phased plan that fits it.

How long does a project take?

Most brand identities take 6 to 8 weeks, and a brand plus website runs 8 to 10 weeks. Smaller website refreshes can launch in about a month.

Do you work with early stage startups?

Yes. Around a third of our clients are pre-launch or newly funded. We shape the scope around what you need for launch and leave room to grow.

Can you work with our existing brand?

Absolutely. Many website projects start from an existing identity. We tidy up what's there, fill gaps like color and type for screens, and keep everything consistent.

Will we be able to update the website ourselves?

Yes. Every site we build comes with a simple editor and a short training session, so your team can change copy, images and pages without calling us.

Do you work with clients outside Europe?

We do. About half of our clients are in North America, and we schedule every meeting around your time zone.

Start a project

Let's make something worth noticing.

Tell us a little about what you're building. We'll come back with a few questions and some times to talk.

  • Reply within one business day

    A real person from the studio, never an autoresponder.

  • Free 30 minute intro call

    We talk through goals, timing and what a great result looks like.

  • A fixed quote, no surprises

    You get a clear scope and price before any work begins.

Tell us about your project

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